Liber
Liber
Liber
Building community for liberal arts through the media website
Building community for liberal arts through the media website
Building community for liberal arts through the media website
Responsibility
UI/UX design, Front-end development
Responsibility
UI/UX design, Front-end development
Responsibility
UI/UX design, Front-end development
Created With
Adobe Illustrator, Adobe Photoshop, WordPress(HTML, CSS, JS with PHP)
Created With
Adobe Illustrator, Adobe Photoshop, WordPress(HTML, CSS, JS with PHP)
Created With
Adobe Illustrator, Adobe Photoshop, WordPress(HTML, CSS, JS with PHP)

Why We Started This Project
To provide liberal point of view to think something
Since the client had already owned several services, there was a common point of view such as:
"To support people's challenge of thinking differently"
"To help make their point of view wider"
The aim of this service is to provide some ways to see something from different, the neutral point of view rather than seeing some easy-to-consume information through daily updates, particularly for the business person who is around 30 years old.
Why We Started This Project
To provide liberal point of view to think something
Since the client had already owned several services, there was a common point of view such as:
"To support people's challenge of thinking differently"
"To help make their point of view wider"
The aim of this service is to provide some ways to see something from different, the neutral point of view rather than seeing some easy-to-consume information through daily updates, particularly for the business person who is around 30 years old.
Why We Started This Project
To provide liberal point of view to think something
Since the client had already owned several services, there was a common point of view such as:
"To support people's challenge of thinking differently"
"To help make their point of view wider"
The aim of this service is to provide some ways to see something from different, the neutral point of view rather than seeing some easy-to-consume information through daily updates, particularly for the business person who is around 30 years old.
Mood board
The team is composed of 3 people in different cities Vancouver, Saltlake City, and Tokyo. We complete this project as a first product in:
Design consideration - 2 weeks in total
Development - 3 1/2 weeks in total
From the first interview with the client, I created 3 kinds of mood boards that might close to the image of the website. We brushed up the boards with discussing and composing a new mood board based on those three.

Each of the content is abstract since we wanted users to think deeply and differently like reading books of liberal arts. Therefore, we wanted the users to focus to read each content.
Firstly we thought a visually changing atmosphere is the key to "dive into organic different world" to focus on something.
The auditorium or theatre is a good example of what makes to focus on seeing something.
inside of the auditorium is surrounded by darkness to focus on seeing something.
movement of lights and shadows makes us consider what is going on there

Finally, we added the closest image as an integrated mood board. It has a minimalistic, a little mysterious, and dark atmosphere.

Mood board
The team is composed of 3 people in different cities Vancouver, Saltlake City, and Tokyo. We complete this project as a first product in:
Design consideration - 2 weeks in total
Development - 3 1/2 weeks in total
From the first interview with the client, I created 3 kinds of mood boards that might close to the image of the website. We brushed up the boards with discussing and composing a new mood board based on those three.

Each of the content is abstract since we wanted users to think deeply and differently like reading books of liberal arts. Therefore, we wanted the users to focus to read each content.
Firstly we thought a visually changing atmosphere is the key to "dive into organic different world" to focus on something.
The auditorium or theatre is a good example of what makes to focus on seeing something.
inside of the auditorium is surrounded by darkness to focus on seeing something.
movement of lights and shadows makes us consider what is going on there

Finally, we added the closest image as an integrated mood board. It has a minimalistic, a little mysterious, and dark atmosphere.

Mood board
The team is composed of 3 people in different cities Vancouver, Saltlake City, and Tokyo. We complete this project as a first product in:
Design consideration - 2 weeks in total
Development - 3 1/2 weeks in total
From the first interview with the client, I created 3 kinds of mood boards that might close to the image of the website. We brushed up the boards with discussing and composing a new mood board based on those three.

Each of the content is abstract since we wanted users to think deeply and differently like reading books of liberal arts. Therefore, we wanted the users to focus to read each content.
Firstly we thought a visually changing atmosphere is the key to "dive into organic different world" to focus on something.
The auditorium or theatre is a good example of what makes to focus on seeing something.
inside of the auditorium is surrounded by darkness to focus on seeing something.
movement of lights and shadows makes us consider what is going on there

Finally, we added the closest image as an integrated mood board. It has a minimalistic, a little mysterious, and dark atmosphere.

Customer Journey
The main objective of this project is to grow a mature community, which is ahead of marketing. We aim to make and grow some ways to communicate liberally by sharing or posting opinions on the website (as an application), or some specific event that we're going to host.
In Japan, we already have some very good case studies which help to create a new community through some discussion with hosting some specific, cultural events - such as Tsutaya Bookstore as a good example. We created a customer journey map based on the experience in that kind of book store.

Customer Journey
The main objective of this project is to grow a mature community, which is ahead of marketing. We aim to make and grow some ways to communicate liberally by sharing or posting opinions on the website (as an application), or some specific event that we're going to host.
In Japan, we already have some very good case studies which help to create a new community through some discussion with hosting some specific, cultural events - such as Tsutaya Bookstore as a good example. We created a customer journey map based on the experience in that kind of book store.

Customer Journey
The main objective of this project is to grow a mature community, which is ahead of marketing. We aim to make and grow some ways to communicate liberally by sharing or posting opinions on the website (as an application), or some specific event that we're going to host.
In Japan, we already have some very good case studies which help to create a new community through some discussion with hosting some specific, cultural events - such as Tsutaya Bookstore as a good example. We created a customer journey map based on the experience in that kind of book store.

Persona
We also created a persona who is around 33 years old man passionate to product management with thinking business strategy in a system integration company.
User will be aware of the existence of our service
Referral from Friend
Brochures or handouts in the bookstore
Social media - Twitter or Facebook
User will look at our website when has a day off, in the morning, or before going to bed

Persona
We also created a persona who is around 33 years old man passionate to product management with thinking business strategy in a system integration company.
User will be aware of the existence of our service
Referral from Friend
Brochures or handouts in the bookstore
Social media - Twitter or Facebook
User will look at our website when has a day off, in the morning, or before going to bed

Persona
We also created a persona who is around 33 years old man passionate to product management with thinking business strategy in a system integration company.
User will be aware of the existence of our service
Referral from Friend
Brochures or handouts in the bookstore
Social media - Twitter or Facebook
User will look at our website when has a day off, in the morning, or before going to bed

Design
Vertical-written website to make the user dive into reading more deeply
We decided to use vertical writing to reproduce the experience of reading books in the bookstore since the bookstore and stages were the keywords to dive into another world.
As a result of research, Since we historically get used to reading vertical-written books, users responded that it's easier to read vertical-writing rather than horizontal-writing content.
We also deeply considered content height, font size, and line height by comparing many kinds of books.




Design
Vertical-written website to make the user dive into reading more deeply
We decided to use vertical writing to reproduce the experience of reading books in the bookstore since the bookstore and stages were the keywords to dive into another world.
As a result of research, Since we historically get used to reading vertical-written books, users responded that it's easier to read vertical-writing rather than horizontal-writing content.
We also deeply considered content height, font size, and line height by comparing many kinds of books.




Design
Vertical-written website to make the user dive into reading more deeply
We decided to use vertical writing to reproduce the experience of reading books in the bookstore since the bookstore and stages were the keywords to dive into another world.
As a result of research, Since we historically get used to reading vertical-written books, users responded that it's easier to read vertical-writing rather than horizontal-writing content.
We also deeply considered content height, font size, and line height by comparing many kinds of books.




Color and Typography
All the content except thumbnails uses dark grey with different brightness to make the user easy to look at the contents for a long time. It also expresses the darkness which navigates to another world. We use serif font to make the content close to actual paperbacks.

Color and Typography
All the content except thumbnails uses dark grey with different brightness to make the user easy to look at the contents for a long time. It also expresses the darkness which navigates to another world. We use serif font to make the content close to actual paperbacks.

Color and Typography
All the content except thumbnails uses dark grey with different brightness to make the user easy to look at the contents for a long time. It also expresses the darkness which navigates to another world. We use serif font to make the content close to actual paperbacks.

The Final UI
I added some animation in this UI to express and navigate to the different worlds. Darken color makes the user easy to focus on our content.
[video]
The Final UI
I added some animation in this UI to express and navigate to the different worlds. Darken color makes the user easy to focus on our content.
[video]
The Final UI
I added some animation in this UI to express and navigate to the different worlds. Darken color makes the user easy to focus on our content.
[video]
Bookcover Artwork - Page Thumbnails
Express "Organic Different World"
To express the keyword "Organic Different World" which we agreed on, I also created some cover artwork. this color is randomly chosen from the picture of my daily life. It explains that all the things that we are seeing are changing in various ways without knowing.

Bookcover Artwork - Page Thumbnails
Express "Organic Different World"
To express the keyword "Organic Different World" which we agreed on, I also created some cover artwork. this color is randomly chosen from the picture of my daily life. It explains that all the things that we are seeing are changing in various ways without knowing.

Bookcover Artwork - Page Thumbnails
Express "Organic Different World"
To express the keyword "Organic Different World" which we agreed on, I also created some cover artwork. this color is randomly chosen from the picture of my daily life. It explains that all the things that we are seeing are changing in various ways without knowing.

Reflection
After launching projects, We noticed that Japanese people are usually struggling to find the place or time to focus on something while in some situations such as:
Standing on the train for around 1 hour to commute
Working for 12 hours on average
The weekend is only for taking some rest or for taking care of spouse or child
They usually need to have a physical space to learn, read, or focus on something, such as school, coffee shop or cybercafe (Internet cafe)
According to Japanese media, apparently, some people are using car in parking lots to focus on something.
Reference - 落合陽一〝集中力・ゾーン〟を考える (Japanese YouTube video link)
Reflection
After launching projects, We noticed that Japanese people are usually struggling to find the place or time to focus on something while in some situations such as:
Standing on the train for around 1 hour to commute
Working for 12 hours on average
The weekend is only for taking some rest or for taking care of spouse or child
They usually need to have a physical space to learn, read, or focus on something, such as school, coffee shop or cybercafe (Internet cafe)
According to Japanese media, apparently, some people are using car in parking lots to focus on something.
Reference - 落合陽一〝集中力・ゾーン〟を考える (Japanese YouTube video link)
Reflection
After launching projects, We noticed that Japanese people are usually struggling to find the place or time to focus on something while in some situations such as:
Standing on the train for around 1 hour to commute
Working for 12 hours on average
The weekend is only for taking some rest or for taking care of spouse or child
They usually need to have a physical space to learn, read, or focus on something, such as school, coffee shop or cybercafe (Internet cafe)
According to Japanese media, apparently, some people are using car in parking lots to focus on something.
Reference - 落合陽一〝集中力・ゾーン〟を考える (Japanese YouTube video link)
Achievements and Next Steps
Today, there is no popular or specific Japanese media website to introduce or to read liberal arts. Therefore, being someone aware of the existence of our website is the first step to grow as an organization. To spread this service and to grow the community, we start trying to hold some meetups with specific themes along with the contents on the website. Also, we made a small zine to introduce our website as a new virtual book on the internet. Our community is gradually growing up and spreading by sharing from person to person. Some people shared how they feel, such as "Website to get an experience like reading a real book" as their feedback. I'm continuing to help and support them to grow the community and to consider marketing strategy more actively.
Achievements and Next Steps
Today, there is no popular or specific Japanese media website to introduce or to read liberal arts. Therefore, being someone aware of the existence of our website is the first step to grow as an organization. To spread this service and to grow the community, we start trying to hold some meetups with specific themes along with the contents on the website. Also, we made a small zine to introduce our website as a new virtual book on the internet. Our community is gradually growing up and spreading by sharing from person to person. Some people shared how they feel, such as "Website to get an experience like reading a real book" as their feedback. I'm continuing to help and support them to grow the community and to consider marketing strategy more actively.
Achievements and Next Steps
Today, there is no popular or specific Japanese media website to introduce or to read liberal arts. Therefore, being someone aware of the existence of our website is the first step to grow as an organization. To spread this service and to grow the community, we start trying to hold some meetups with specific themes along with the contents on the website. Also, we made a small zine to introduce our website as a new virtual book on the internet. Our community is gradually growing up and spreading by sharing from person to person. Some people shared how they feel, such as "Website to get an experience like reading a real book" as their feedback. I'm continuing to help and support them to grow the community and to consider marketing strategy more actively.
Credit
Taiki Yoshida, Hayato Matsuzawa - Product owner from Timelag Co.,Ltd.
Kaai Suzuki - UI/UX design, Front-end development
Credit
Taiki Yoshida, Hayato Matsuzawa - Product owner from Timelag Co.,Ltd.
Kaai Suzuki - UI/UX design, Front-end development
Credit
Taiki Yoshida, Hayato Matsuzawa - Product owner from Timelag Co.,Ltd.
Kaai Suzuki - UI/UX design, Front-end development
See Also:
See Also:
See Also:

Takenaka
Strengthen brand presence with experience design for Japanese Food Truck
Branding, UI/UX, Frontend Development

U-NEXT
Reasonably adding feature for sports category on cross-deviced video and streaming service
Interaction Design, Wireframing, Prototyping, Usability Testing, Visual Design

SavvyDine
Designing Points of Sales system app for restaurant servers and customers
UI/UX Design, Mobile app design

roomvu
Design System development for Real Estate Marketing SaaS
Frontend Development, Design System Development

Takenaka
Strengthen brand presence with experience design for Japanese Food Truck
Branding, UI/UX, Frontend Development

U-NEXT
Reasonably adding feature for sports category on cross-deviced video and streaming service
Interaction Design, Wireframing, Prototyping, Usability Testing, Visual Design

SavvyDine
Designing Points of Sales system app for restaurant servers and customers
UI/UX Design, Mobile app design

roomvu
Design System development for Real Estate Marketing SaaS
Frontend Development, Design System Development

Takenaka
Strengthen brand presence with experience design for Japanese Food Truck
Branding, UI/UX, Frontend Development

U-NEXT
Reasonably adding feature for sports category on cross-deviced video and streaming service
Interaction Design, Wireframing, Prototyping, Usability Testing, Visual Design

SavvyDine
Designing Points of Sales system app for restaurant servers and customers
UI/UX Design, Mobile app design

roomvu
Design System development for Real Estate Marketing SaaS
Frontend Development, Design System Development